Markets

These markets includes very tough competition; as rivalry in the Brewing industry is increasingly high. SABMILLER tend to own multiple brands with different market positions. In this market, it is much easier for competitors to launch rival products that compete directly on price and thus eroding market share. After analyzing the company's competition, SABMiller has and still is experiencing this problem; for example in North America; especially recently where lnBev has bought Anhevser-Busch; this has helped the dominant Brewer to enlarge a further space between themselves andSABMiller; which has affected the company's market share future plans deeply, SABMiller now has to come up with new innovative ideas to try and close the gap between them and A-B lnBev. The American Industry is the largest brewing market by value as rivalry is now more intense than ever, meaning more competitors, are entering into a price war with SABMiller. This has become a huge threat for SABMiller, but it do es also hold opportunities to weaken this threat down. For example the company has the opportunity to acquire more stakes in the Brazilian market, or become the owner of China resources which is the largest brewer in China.SAB's acquisition of Miller was largely due to the pressure from the London Stock Exchange. It is felt that SAB was at risk due to its over reliance of soft currencies in certain market. Even though their core competences were elsewhere, SAB went on with the takeover to please the stakeholders. SABMiller's South African Culture has shaped the strategic development of the company. It is this culture, which makes their distinct capability of entering emerging markets less imitable. As highlighted in the case study, SABMiller strategy represents synthesis of learning based on the historical developments of the company. Markets These markets includes very tough competition; as rivalry in the Brewing industry is increasingly high. SABMILLER tend to own multiple brands with different market positions. In this market, it is much easier for competitors to launch rival products that compete directly on price and thus eroding market share. After analyzing the company's competition, SABMiller has and still is experiencing this problem; for example in North America; especially recently where lnBev has bought Anhevser-Busch; this has helped the dominant Brewer to enlarge a further space between themselves andSABMiller; which has affected the company's market share future plans deeply, SABMiller now has to come up with new innovative ideas to try and close the gap between them and A-B lnBev. The American Industry is the largest brewing market by value as rivalry is now more intense than ever, meaning more competitors, are entering into a price war with SABMiller. This has become a huge threat for SABMiller, but it do es also hold opportunities to weaken this threat down. For example the company has the opportunity to acquire more stakes in the Brazilian market, or become the owner of China resources which is the largest brewer in China.SAB's acquisition of Miller was largely due to the pressure from the London Stock Exchange. It is felt that SAB was at risk due to its over reliance of soft currencies in certain market. Even though their core competences were elsewhere, SAB went on with the takeover to please the stakeholders. SABMiller's South African Culture has shaped the strategic development of the company. It is this culture, which makes their distinct capability of entering emerging markets less imitable. As highlighted in the case study, SABMiller strategy represents synthesis of learning based on the historical developments of the company.